Web + App

Hollister

SoCal Style
Web + App

Hollister

SoCal Style

Hollister Clothing Co.

Completed on a rapid-fire timeline, the redesign of HollisterCO.com was an exercise in both aesthetics and experience design. Capturing the essence of SoCal spirit was essential to the brand and needed to come through every step of the way. Leveraging HCO's massive arsenal of photography, we created an experience that stayed true to the brand and felt contemporary to an always-shifting younger demographic.

Credits:

Creative Direction | Gabe Bridger + Kim Shafer